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Theory

Theory is a company, a concept, a philosophy, an aesthetic, a style, and a product. Theory is a phenomenon that spun out of great fitting pants. Theory is a brand that doesn’t look to the future-Theory creates the future. Ask our customers about their favorite fitting pants, the perfect shirt, the jacket they throw over everything…they’ll tell you “It’s Theory.”

Theory is about the fit and the fabrics. It’s about feeling sexy and confident in clothing that fits you. It’s about dressing with a point of view. It’s about clothing that works into every aspect of our customer’s lifestyle. Season after season it’s about evolving what we do, not re-inventing it. In Theory, anything is possible.