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 shop Seven For All Mankind
Denim powerhouse Seven For All Mankind LLC was founded in the fall of 2000 by entrepreneur Peter Koral of Koral Industries in Vernon, California. Seven For All Mankind was the first denim brand to launch the premium denim category into the United States contemporary market, offering women a luxury jean made from superior fabrics imported from Italy and Japan, processed with innovative treatments in new and advanced Los Angeles laundries, and fitted for an improved sexy and sophisticated fit.
Seven For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim for its amazing fits, fabrics, and finishes. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market, and have continued to enjoy exponential growth each year with sales estimated to reach $250 million for 2005 for products sold in over Seven0 countries throughout the world.
The brand, famously dubbed “Sevens” by fashion editors and stylists, grew to fame in no small part because it was an instant favorite among Hollywood’s elite. Seven jeans continue to rank as a preferred jean among leading celebrities.
Within five years Seven For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trend setter for having been the first denim brand to establish trademark fame with a signature back pocket squiggle design and then throw caution to the wind by changing it every season with new back pocket designs – an explosive trend that scores of denim brands adopted.
In 2002, Seven jeans expanded its line to include a complete Men’s Denim Collection that has been enjoying the same rapid growth as the women’s business and remains the fastest growing segment of sales. The Company has also added women’s and men’s shirts and outerwear in fabrics such as corduroy, velvet, twill, and satin; women’s skirts and launched a Children’s Denim Collection in the Fall of 2005.
The brand’s offerings also continue to expand through innovative collaborations such as the creation of a Seven For All Mankind / The Great China Wall Collection in 2005 and the launch of its newest brand, MoreSeven by Ron Herman Design Studios.
Seven For All Mankind teamed up with fashion designer Zac Posen for a limited edition capsule of jeans in the fall of 2005 marrying Posen’s high-end couture fashion design to the premium denim world. Exciting partnerships that push the envelope of design and creativity are now a signature part of the brand’s exploratory endeavors.
The beginning story of the premium denim market in the United States is one that starts with the launch of Seven For All Mankind. Today, the premium denim market in the United States is driven by the Los Angeles California Sun City as premium denims’ venerable center for research and development worldwide.
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