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People's Liberation

Our story The revolution is here. So, what will you be wearing? It's People's Liberation. And it's like nothing you've ever worn before. Fresh designs, crafted with exquisite attention to detail and exceptional fabrics specially milled in the U.S., Japan and Italy. Denim and knits that feel as comfortable as your own skin, as intimate as a lover's touch. You wear it when you're ready to seduce, strut your stuff, start a revolution. Or simply just be yourself.

Each pair of People's Liberation jeans fits as though made for your body, and your body alone. Try them on, and you may never want to take them off again. More than an incredible pair of jeans, People's Liberation is a lifestyle. A freeing experience. And the inspired vision of apparel guru Daniel Guez.

Legend has it, Daniel was born wearing a pair of jeans. Denim certainly runs in his blood. The descendent of a long line of denim connoisseurs, Daniel lives and breathes the stuff. He's traveled the globe to gather his inspiration and ideas. Now he's breathed new life into the world of denim, with the his upstart brand - People's Liberation.

People's Liberation first began revolutionizing the racks of select boutiques back in November 2004. The brand became an instant American classic, and the favorite pair of jeans hanging in the closets of the world's fashion-forward elite. Word spread quickly on the street, and in the dressing rooms. In just a few short years, People's Liberation became a bona fide movement - liberating the stylistically oppressed from the doldrums of denim. Daniel had the fashion world seeing stars - namely, those hand-embroidered ones on the back pockets of his jeans.

Today, People's Liberation brand denim and knits are still found in those select few boutiques. But now you'll also find them in fine department stores like Nordstrom, Bloomingdales, Neiman Marcus, Kitson, Atrium, and Fred Segal, - as well as on the international fashion scene in Japan, the UK, Canada and Mexico. You'll also find them on celebrities. After all, they're comfortable enough to wear while escaping the paparazzi.

You don't need to be a celeb to wear People's Liberation (although, in jeans like these, you may be mistaken for one). But you do need a free spirit, an individual sense of style, and a willingness to try on something new.

So go ahead. Liberate yourself. And look damn good while you're doing it.