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Genetic Denim

Genetic Denim understands that jeans are as important to our wardrobe as genes are to our makeup. We can't choose our genes but we can choose our jeans, and thanks to founders Scott Sartiano, Ali Fatourechi, and Shaun Hurley, the denim choice is looking a lot sweeter. The trio believes that the most crucial part of jeans is the top 3 inches, and rather than covering up flaws with trick techniques such as whiskering, Genetic Denim concentrates on fit. Because when it comes to style, it's all in your genes.

Every individual holds a specific Genetic Code, body types differ as does fashion influences. Genetic Denim combines global fashion trends and individuality of fit and wash to tailor denim to your body. Known as the softest denim in the industry. Genetic is a denim brand that seeks to present each person with the best possible fit for their body type, accentuation assets rather than forcing everyone in to the same mold. The core line includes the Recessive Gene, Dominant Gene and Mutated Gene all produced in a variety of washes including the softest denim in the market, the Genetic Denim Legging. With nostalgia for the bohemian yet basic denim styles from the 1970's, Genetic has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with their edgy yet sophisticated and confident yet carefree silhouettes. There isn't on thing that sets Genetic Denim apart in the marketplace, there are many Fashion forward style and underground cool mixed with fabrics, washes, and cuts from around the world make Genetic Denim a classic global fashion brand with a touch of new age chic. Genetic Denim isn't only a fashion brand, it's a way of life, how to reflect your personality in your style while seamlessly fitting denim to your body in pure comfort, Genetic is the lifestyle brand of the 21st century.